Mikael is the Founder & CEO of Funnelytics - https://funnelytics.ioFunnelytics is a visual marketing analytics platform for eCommerce merchantsFunnelytics helps performance-driven marketers map and analyze customer journeys all on one visual canvasFunnelytics let's marketers ditch the complexities of Google Analytics and use their analytics-powered whiteboard to get actionable answers, fasterIn this episode, Jason & Mikael discuss why and how Funnelytics was born and how the power of 'show vs tell' can help digital marketers accelerate their decision making with greater confidence