In this podcast episode, Thomas and Luke Ates, discuss the critical role of relationships and the categorization of friends in business success. They also explore the merits of hiring athletes for their discipline and work ethic. The conversation delves into the importance of daily challenges, with Thomas advocating for a routine involving a cold tub and Luke sharing his journey of embracing discomfort through exercise and marathon training. They emphasize the dangers of instant gratification and the value of consistent hard work without comparing oneself to others, encouraging personal and professional growth through embracing daily hardships.