Building Success Habits

E31 The Success Habit of Focus – Aligning Purpose, Vision, and Goals for Business Success


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Ready to unlock your focus and set yourself up for real success in the new year? This episode dives into the powerful connection between purpose, vision, and goals—the exact formula you need to stay focused and move forward with confidence.

If you’ve ever wondered how to channel your energy toward what matters most, this is your playbook.

Most of us spend our days busy, but not always productive. The difference? Having clarity on your purpose, a living vision, and actionable goals.

Focus isn’t just about cutting distractions—it’s about aligning every day with what truly drives you, and that starts with knowing why you do what you do.

As Donna and Londina discuss, your purpose is your filter; it gives meaning to your work and keeps you moving when things get tough.

What You Need To Know

  • Purpose isn’t just something you stumble into; it’s often uncovered by asking yourself what moves you emotionally, or what you’d do even if you weren’t paid.
  • Vision is a present-tense, living statement of what your life looks like when you’re fulfilling your purpose. It should feel exciting—and you should revisit and rewrite it as you grow.
  • The vision you create leads you directly to your goals. Goals become the practical steps that make your vision real.
  • The IBGR Network offers resources to help business owners strip away the noise and get the most relevant info fast, so you can make focused decisions.

What You Need To Do

  • Get clear on your purpose by paying attention to what makes you laugh, cry, or keeps you coming back. Notice what people compliment you for—it could be a clue.
  • Create or update your vision statement. Write it in the present tense, as if it’s already real. Include everything you need to fulfill your purpose.
  • Treat your vision as a living document. Revisit it regularly and let it grow as you do.
  • Set meaningful goals that connect directly to your vision and purpose, using them to shape your daily actions.
  • Leverage resources like IBGR.network for efficient business updates and community support.

Your Next Step

Take 20 minutes today and get honest with yourself: What would you do for free simply because you love it? Jot down your answer, then write your vision statement in present tense.

Keep it close and revisit it often—the bigger and bolder, the better. Success starts with your focus, and your focus is fueled by purpose, vision, and the goals you set today.

Download "The Law of Success" PDF and other success resources at donnakunde.com.

Visit Londina at londina.com.

Love this episode? Share it with someone who needs clarity and focus!


02:27 Understanding Your Purpose

05:10 Crafting a Clear Vision

11:16 Setting and Achieving Goals

11:52 Conclusion and Final Thoughts

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Building Success HabitsBy Donna Kunde & Londina Cruz