Mark is the SVP - B2B and Market Research at Digital Commerce 360 (DC360) - https://www.digitalcommerce360.comDC360 is one of the preeminent B2B commerce news and research orgabisations in the worldMark has been doing deep market research in the world of B2B digital commerce for over two decadesIn this episode, Jason & Mark discuss what we collectively achieved in B2B digital commerce in 2023 and what's in-store for us in 2024 and Mark makes a prediction as to which B2B channel will see the most growth in 2024!