The Craft Podcast

E32 with Michele Hennessy: Creating Kids Content


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In this episode, we learn about how kids content is created with Michele Hennessy, Senior Creative Executive at Apple TV+ Kids.

1:25 What creative executives do

3:20 Overview of the creative development process and commonly used terms and functions
6:25 How to get started as a creative executive
10:00 Gaining empathy and experience through various roles in the creative development process  
13:00 Breaking down the typical age groups and their characteristics
16:24 What are the business and social impact of investing in kids entertainment  
21:15 Balancing entertainment and education in content creation
23:34 Appreciating the craft of different genres
26:11 Explaining the different components of content budgets
30:40 How to get started in the kids entertainment industry  

#entertainment #education #streaming #tvshow #kids

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The Craft PodcastBy Jonathan Pan

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