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The Craft Podcast episodes
- E32 with Michele Hennessy: Creating Kids Content
In this episode, we learn about how kids content is created with Michele Hennessy, Senior Creative Executive at Apple TV+ Kids.
1:25 What creative executives do
3:20 Overview of the creative development process and commonly used terms and functions6:25 How to get started as a creative executive10:00 Gaining empathy and experience through various roles in the creative development process13:00 Breaking down the typical age groups and their characteristics16:24 What are the business and social impact of investing in kids entertainment21:15 Balancing entertainment and education in content creation23:34 Appreciating the craft of different genres26:11 Explaining the different components of content budgets30:40 How to get started in the kids entertainment industry#entertainment #education #streaming #tvshow #kids39 min - E31 with Dan Felder: Analyzing NFTs through History of Games
In this episode, we evaluate NFTs and their purported benefits through similar examples in gaming history with Dan Felder, Senior Game Designer, Riot Games.
0:00 Intro
1:31 Play to Earn: History (WoW in 2017) vs. Today (Axie Infinity)7:27 Managing game economies (gold, items, etc.)10:00 History of IP Interoperability: Amiibos15:00 Practicalities of IP Interoperability from an established Game Studio's POV20:00 IP Interoperability vs cross-promotion26:00 NFT vs. download code and tech behind NFTs30:00 Ownership scenarios of NFTs31:20 The value of decentralized databases for games35:00 Why game studios want to stop supporting games39:30 What options do communities of web2 games and web3 games have when game devs no longer want to support the games?42:10 Create-to-EarnReferenced in the show:
https://store.steampowered.com/app/327690/Gigantic/https://www.wired.com/2013/09/diablo-auction-house/https://variety.com/2019/film/news/sony-marvel-tom-holland-spider-man-1203351489/https://www.nbc.com/the-office/video/dwights-second-life/3842661https://www.quora.com/Why-do-professional-poker-players-need-to-be-stakedhttps://www.pcgamer.com/runescape-golden-party-hat-hunt/https://www.wired.com/2006/02/making-a-living-in-second-life/Follow us:https://twitter.com/notverthttps://twitter.com/Ong_Senseihttps://twitter.com/0ptimize5#gamedesign #NFT
55 min - E30 with Dan Felder: Game Design
Learn about game design with Dan Felder, Senior Game Designer, Riot Games
0:00 Intro
3:00 What is game design and what types of game designers are there?6:40 Systems design vs content design10:00 How to get started in game design as a craft13:00 Media design, new media, and interactive media15:00 Storytelling and decision moments19:00 How game design has changed in recent years22:23 Using data in game design25:12 What makes a game designer great?29:00 General game designer POV on NFTs looking through the lens of history36:50 Who makes game design decisions?40:46 Designing board games as an easy way to try game designReferenced in the show:
https://www.gamedeveloper.com/design/-quot-the-door-problem-quot-of-game-design
https://ryanschultz.com/2021/04/24/to-teleport-or-not-to-teleport-teleporting-versus-walking-in-the-metaverse/https://www.nytimes.com/2009/02/15/magazine/15Battier-t.htmlhttps://www.youtube.com/watch?v=fbzhHSexzpY44 min - E29 with Jason Hitchcock: Investing in DeFi
Learn about DeFi, short for decentralized finance, with Jason Hitchcock, Founder and GP at 4 Moons, LLC.
0:00 Intro
1:01 How and when Jason got into DeFi2:47 How DeFi has created a new style of crypto investing7:05 Understanding the relationship between Terra, LUNA, and UST12:09 What are stable coins?15:17 What are some DeFi strategies besides stable coin farming?18:30 What are the risks involved in investing in cryptocurrency?21:33 Taking an experimental approach to DeFi23:39 Applying Jason's approach to a specific example (LUNA)26:59 Crypto in gaming, Avalanche28:32 The science of fandom and how it relates to crypto/DeFiGuest: Jason Hitchcock, Founder and GP at 4 Moons, LLChttps://twitter.com/JasonHitchcock/Referenced in the show:https://twitter.com/JasonHitchcock/status/1509090559914295298https://www.terra.money/ https://www.avax.network/https://astroport.fi/enhttps://help.coinbase.com/en/coinbase/getting-started/crypto-education/wrappedlunahttps://docs.terra.money/docs/learn/protocol.html33 min - E28 with Christie Tang: Product Design
Learn about product design with Christie Tang, Product Designer (Gaming), Meta.
31 min - E27 with Mabel Lin: Data Science and Analytics
Learn about data science and analytics with Mabel Lin, Data Science Manager, Metaverse, Meta.
27 min - E26 with Luisa Fernández: Leading Entertainment Brands in Latin America
Learn about leading entertainment brands in Latin America with Luisa Fernández, Head of Gaming Video Creators, Meta.
36 min - E25 with Jin Oh: International Game Publishing and Operations
Learn about international game publishing and operations with Jin Oh, Former President, Worldwide Publishing (Esports, Marketing, Publishing, International Offices, Pub Ops).
43 min - E24 with Kevin Hoang: Collegiate Esports, Axie Infinity, Play-to-Earn Games
Learn about Kevin's journey starting from collegiate esports and jumping recently into crypto/web 3/play-to-earn games as Co-Founder and Co-CEO of AcadArena. AcadArena raised a $3.5MM seed round in December 2021.
53 min - E23 with Alex Charsky: Organized Play, Esports, and Tournaments
Learn about the evolution of esports starting with organized play and leading into broadcasted competitions and tournaments with Alex Charsky, Associate Director, Esports, Ubisoft.
42 min
About The Craft Podcast
From the publisher's feed
Craft opens up opportunities. Listen to the stories and learn from the experiences from those who have mastered their craft.