In this episode, CJ sits down with his friend Sam Moore to discuss his journey from corporate America to launching his own health and wellness-focused beverage company.

The two dive into the challenges and triumphs of entrepreneurship, the importance of making intentional life choices, and the evolution of Sam's product from a tequila mixer to a non-alcoholic "smart seltzer" called Hazlo.

Key Topics

[00:00:00] Non-alcoholic beverage market.

[00:03:11] Sam's path to software sales.

[00:06:40] Different work environments and their pitfalls.

[00:08:23] Why Sam pivoted his career.

[00:13:55] Decision making and personal growth.

[00:16:39] Choosing a different path in life.

[00:19:54] Making decisions on own terms.

[00:27:08] Envisioning new opportunities.

[00:30:19] Finding purpose in work.

[00:34:42] Tequila as a popular drink.

[00:35:12] Mindful drinking movement.

[00:39:22] How to know if someone is an entrepreneur.

[00:39:24] Shifting career paths yet again.

[00:42:59] Making decisions and taking action.

[00:45:48] Non-alcoholic drink pivot.

[00:51:53] The journey of entrepreneurship.

[00:57:28] Premium non-alcoholic beverages

[01:01:22] Packaging and branding feedback.

[01:04:23] Packaging and target market.

[01:07:41] The beverage space and alcohol alternatives.

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