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In this episode of 'Secrets to Alignment,' host Savannah Schaffer shares insights on how aspiring entrepreneurs, particularly women, can establish and grow successful businesses on social media. Drawing from her experience of building a $1.2 million business and coaching women for two years, Savannah discusses five common mistakes entrepreneurs make. The first mistake involves lacking passion and connection to their business, leading to motivation issues. The second mistake is jumping between opportunities rather than committing long-term to one idea. The third mistake is taking action without believing in their potential for success. Finally, Savannah emphasizes the importance of effective messaging and authentic sharing to convert viewers into paying customers. She offers tips and encouragement to help entrepreneurs align their passion with business goals and invites listeners to reach out to her for personalized advice.