In this exclusive Tennis Insider Club episode, Caroline Garcia and Borja Durán sit down with Bob Moran, the mastermind behind the transformation of the Cincinnati Open. From his surprising start in golf to leading a $260M tennis revolution, Bob reveals what it really takes to run a Masters 1000 tournament, the financial truth behind the WTA vs ATP debate, and why pickleball and concerts matter more than you think.

💥 Topics covered:

• Why they bet $260M on Cincinnati
• Behind-the-scenes of player experience
• Financials: ATP vs WTA realities
• The future of doubles & mixed events
• Should the tours merge?
• Building a year-round racquet club
• Why scheduling is a war zone

🧠 One of the most honest and insightful looks at how tennis really works behind the scenes. This one’s for every player, fan, and entrepreneur in sport.

⏱️ Top Moments

1. [00:01:49] From Golf to Tennis
2. [00:09:10] The $260M Bet on Cincinnati
3. [00:13:55] How to Design a World-Class Tournament
4. [00:19:42] The Hard Truth About WTA vs ATP Money
5. [00:26:18] Scheduling Is a War Zone
6. [00:29:36] Should the Tours Merge?
7. [00:33:52] Why Pickleball & Concerts Matter
8. [00:39:45] The Future of Doubles and Mixed Events
9. [00:47:40] What It Takes to Succeed in Sports Business
10. [00:54:29] The One Thing He’d Change About Tennis

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#TennisInsiderClub #BobMoran #CincyOpen #CarolineGarcia #WTA #ATP #SportsBusiness

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