Jennie (https://www.linkedin.com/in/jenniferralexander) is an eCommerce Consultant and long time B2B eCommerce SpecalistJennie has helped build out B2B eCommerce capabilites for some of the worlds largest, household name CPG brandsJennie is a B2B eCommerce UX/CX specialistIn this episode, Jason & Jennie discuss how B2B brands can create the best, most frictionless digital commerce experiences for their customers and why it matters