James (https://www.linkedin.com/in/james-arnold-b68a38a) is the Co-Founder of Answerbase - https://answerbase.comAnswerbase is a Helpful Content Platform, Lifting SEO & CROAnswerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and ConversionsAnswerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your productsAnswerbase improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPsIn this episode, Jason & James discuss how FAQ/Q&A pages and snippets are a massively overlooked CX and SEO opportunity for most merchants and how they can best leverage the efforts they're already making for better ROI