Share E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast

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March 01, 2024

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast

53 minutes

Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io

Lifesight is a full stack marketing analytics platform

Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI

Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era

In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better

...more

View all episodes

By Jason Greenwood

4.9

88 ratings

March 01, 2024

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast

53 minutes

Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io

Lifesight is a full stack marketing analytics platform

Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era

In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better

...more

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