THE ECOMMERCE EDGE Podcast with Jason Greenwood

E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast

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  • Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io
  • Lifesight is a full stack marketing analytics platform
  • Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI
  • Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era
  • In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better
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    THE ECOMMERCE EDGE Podcast with Jason GreenwoodBy Jason Greenwood
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