Did you know that the customer is the hero of their own story? Garrett and Michael will quickly cover the seven basic plot points of a customer's story, where financial institutions appear in that story and how they can appeal to what is really at stake for the customer.

E35: Brand Distillery Part 2 - Appealing to the Story of the Customer

Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to attract new customers and grow your financial institution.

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E35: Brand Distillery Part 2 - Appealing to the Story of the Customer

E35: Brand Distillery Part 2 - Appealing to the Story of the Customer