Capital Point Marketing

Everyone is interested in getting high rankings on Google. But who has time to keep up with all the ranking factors? Have no fear... let's discuss the most important factors to focus on.

Michael and Allison share insights into the future of banking from MEGA Conference 2018.

Banks and credit unions are spending more time exploring marketing automation software for both pre-sales and onboarding. We've had questions recently on how to make the best use of these tools. We'll talk through some scenarios based on the needs we're hearing from our clients.

What's the most critical signal of a successful outcome when it comes to a banking website project? Planning. Most people don't really get it. We'll dig into what goes into website planning and why it takes so long.

Facebook is in hot water as a result of the recent spotlight on the Cambridge Analytica Crisis. How will this affect social marketing in the banking industry moving forward? What players are poised to gain ground as a result and where should you be investing future efforts?

Google Data Studio is free and is a powerful way to craft custom marketing dashboards for your boss, board or leadership team. Most people don't really know how to use it or what it's capable of. We bring the magic to you and teach you how to look like a hero by using it for executive reporting in your bank or credit union.

The banking industry is in the business of trust. So why are so many bank and credit union websites out of date and overdue for a redesign? And how does this affect trust? We'll discuss a comprehensive list of things that create trust with your website visitors.

Once you've crafted a refreshed brand message, how do you launch it into the wild? Garrett and Michael will talk about to use your new brand narrative as the the source material for all of your marketing content.

Imagine being able to convey your unique market position with clarity, brevity and meaningfulness — all in one sentence. Garrett and Michael will talk about how you can revolutionize your landing page and networking with a really great one-liner.

Brand can be defined as "the gut-reaction others have about you". So, what's the gut reaction you intend others to have? Garrett and Michael will talk about how to design brand perceptions, and be properly positioned in the mind of the customer.