Did you know that the customer is the hero of their own story? Garrett and Michael will quickly cover the seven basic plot points of a customer's story, where financial institutions appear in that story and how they can appeal to what is really at stake for the customer.

Financial institutions all share a similar language. And while each believes they've risen above the crowd, customers can seldom tell the difference. Garrett and Michael will talk what it takes to escape the industry jargon and start speaking the language of the customer.

Allison walks us through ways to make sure your website experience matches what your audience is looking for.

Inbound links are good for SEO, right? But are all links good? Can some be harmful? We discuss "toxic" links and how they could actually be damaging your SEO.

SEO may be getting more important than ever for banks and credit unions in 2018. Here's how to keep up with the evolution of search.

This week, Facebook announced a BIG update in how the news feed will operate in the coming months to favor more content from people and less content from brands. We've seen this coming already but what does it mean for financial institutions?

We discuss the ins and outs of using personalized behavior-based email marketing to send the right message to the right people at the right time in your financial institution.

A very Google-oriented episode! We discuss how AdWords does (and doesn't) affect organic search. Also, unpacking AMP and direct traffic in Analytics.

Search Engine Optimization is a focus for many financial institutions. We discuss how pillar content can give you an unfair advantage over your competition.

A discussion on tactics for maximizing lead generation on your banking website. Allison drops some knowledge and we also discuss the .bank domain.