Capital Point Marketing

By Capital Point Marketing

Capital Point Marketing is the premier marketing podcast for banks and credit unions. Learn more about topics like SEO, website best practices, branding, advanced PPC and social media advertising to a... more

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FAQs about Capital Point Marketing:

How many episodes does Capital Point Marketing have?

The podcast currently has 45 episodes available.

Capital Point Marketing episodes:

August 04, 2017 E15: Facebook or LinkedIn for Bank Digital Advertising?
Is Facebook killing LinkedIn? Also: some other stuff.
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14min
July 28, 2017 E14: Google Attribution: What Does It Mean for Banking Marketers?
We discuss how to optimize the length of your videos for various platforms, some general social media updates and how multi-channel attribution tracking is revolutionizing data for banking marketers.
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20min
July 21, 2017 E13: Improving the Performance of Your Banking Website with Google Optimize
In addition to a short rant on the data behind podcasting, we dive into how to use Google Optimize to make performance improvements on your banking website.
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17min
July 14, 2017 E12: How "Carpet Bombing" Can Amplify Your Local Banking Campaigns
An update to the moving target of ADA compliance on the web, resources for cybersecurity best practices and how "Carpet Bombing" can be a huge shot in the arm to your local banking campaigns.
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17min
July 07, 2017 E11: Going Beyond an All-digital Strategy for Your Financial Institution
Should your financial institution go all-in on digital marketing? Survey says: maybe not.
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20min
June 30, 2017 E10: Applying "Decision Simplicity" to Your Banking Website
The data is showing that your audience doesn't respond to facts and figures. So what do they respond to? We'll talk about how decision simplicity helps you market better to your audience.
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18min
June 23, 2017 E9: Optimizing Video for Your Financial Institution
Don't Ignore SEO Details on Your Videos. We'll cover the basic steps to optimizing your financial literacy video content.
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11min
June 16, 2017 E8: Building the Perfect Financial Content Hub
Banks and credit unions are in a unique position to provide a foundation of financial wellness to their communities. We discuss thoughts on what makes a great content hub.
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16min
June 09, 2017 E7: How Your Security Questions Are Hurting Your Brand
Every touch point your customer has with your financial institution affects how they perceive you. And this impacts your brand. Even security questions.
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10min
June 02, 2017 E6: How to Track Financial Product Demand in Your Area Using Google Trends
Have you ever used Google Trends to analyze search demand for financial products in your area? We'll unpack some ways this can give your financial institution insight into what's trending in your area.
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12min

FAQs about Capital Point Marketing:

How many episodes does Capital Point Marketing have?

The podcast currently has 45 episodes available.