Eitan (https://www.linkedin.com/in/eitankoter) is the Co-Founder & Co-CEO of VIMMI - https://vimmi.netVIMMI is a video first digital commerce platform for merchantsVIMMI is Multichannel eCommerce Meets Shoppable VideoVIMMI is an SaaS eCommerce platform that supports B2C, DTC & B2B channelsVIMMI allows brands to engage their customers with live and on-demand shoppable videosIn this episode, Jason & Eitan discuss how video is rapidly rising to dominance across shopping experiences and how merchants can best leverage this shift to their advantage