Building Success Habits

E38 The Success Habit of Failing Forward – Embracing Temporary Defeat for Growth


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Ever felt like setbacks are the end of your story—they’re actually just the beginning. This episode will turn your understanding of failure on its head and reveal how science and mindset can help you use every stumble as a stepping stone to success.

We’re talking about the habit of “failing forward.” In today's world, resilience isn't just a buzzword—it's essential.

Whether you’re building a business, pursuing a dream, or simply wanting to grow, how you handle setbacks can make all the difference. Too many of us fear failure, but even more common is the quiet fear of our own success.

The conversation will spotlight how to shift your perspective and reshape your journey so setbacks become vital lessons instead of dead ends.

What You Need to Know

  • Failure is only permanent when you quit. Choose to see defeat as temporary by keeping your focus on what you can learn.
  • Many people don’t actually fear failing; they fear what success might demand or change in their lives.
  • Quitting is an internal decision—not an external one. When you give up, you’re telling yourself you’re not good enough.
  • Success comes from habit and repeated effort. You’ll keep repeating lessons until you grow into the person who can move forward.
  • You are not your results. Your setbacks and your victories don’t define your worth or your identity.

What You Need to Do

  • Reflect on setbacks as soon as possible. Stay down just long enough to understand what tripped you—then get up and move.
  • Take the first step forward, even if it’s in fear. Your subconscious wants to protect you, but courage grows from action.
  • Find a coach or mentor. No one sees all their blind spots—get someone who can help you spot yours.
  • Learn the lesson hidden in every experience. Recognize opportunity in both success and failure.
  • Avoid labeling decisions as “good” or “bad” purely based on short-term results—they’re simply steps in your journey.

Your Next Step

Choose one setback you’re still carrying—look for the lesson or opportunity in it. Reflect briefly, take a note, and then take one small step forward. Remember, you are never your results. The journey of success is built on each step you take after a fall.

Want more insights on failing forward and building success habits?

👉 Connect with Londina Cruz at Londina.com for resilience coaching and daily motivation.

👉 Work with Donna Kunde at DonnaKunde.com to transform your mindset, grow your business and get the free resources mentioned in this podcast series.

Loved this episode? Share it with someone who needs encouragement!

00:00 Introduction and Welcome

00:56 Understanding Fear of Success

02:11 Distinguishing Failure from Temporary Defeat

03:09 The Habit of Failing Forward

04:44 The Role of Reflection and Adjustment

05:14 Overcoming Fear and Taking the First Step

06:15 The Importance of Coaching and Mentorship

07:54 You Are Not Your Results

09:56 Resiliency and Failing Forward

11:41 Conclusion and Final Thoughts

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Building Success HabitsBy Donna Kunde & Londina Cruz