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E386 – Ellie Steinbrink – We’re All Sold Out of “Style Shoulds”
Ellie Steinbrink is a personal branding expert and stylist for female entrepreneurs. Drawing on psychology and branding, Ellie helps women define and embody a magnetic personal style that encourages them to take bold action – or, as she likes to say – color outside of the lines.
The daughter of a farmer and an artist, Ellie blends a two-decade long career in marketing for Fortune 500 giants and small businesses with her passion for curating wardrobes that break style rules and reject trends. When she isn’t shopping, you can find her lifting at a CrossFit class, playing trumpet, trying out a new recipe, or spending time with her husband and two kids in Omaha, NE.
Learn more about Ellie and her styling services, or read her insights on style, at EllieSteinbrink.com.
Download Episode Transcript
Episode Summary
Liz welcomes Ellie Steinbrink, a personal stylist who helps women leaders move from blending in to truly standing out by aligning style with brand and personal presence. Ellie emphasizes the importance of authenticity—on the inside and out—and shares why she pivoted from a 20+ year marketing career to follow her passion for styling and empowering women.
The conversation dives deep into how personal style transforms as women evolve in leadership roles, how to dress authentically (even when there’s pressure to conform), and why self-leadership and self-trust are central to both style and business.
Key Topics Covered
From 20+ years in marketing to starting her business in personal styling during the pandemic.
How brands talk about it, but what it’s really like to embody authenticity in your look and presence.
How Ellie learned (the hard way!) not to dress only to impress others, but to align her wardrobe with her true personality and energy—even when everyone else chose to wear pink to an event, and she didn’t.
Why transitions in life and career often mean your closet needs refreshing—and how shopping impulsively isn’t always the answer.
The power of questioning long-held rules about what you “should” wear, whether it’s color analysis, classic blazers, or body type limitations.
What to do when your favorite color (like black or purple!) isn’t on your palette—and why it’s OK to break those rules.
Why strict adherence to “body type dressing” or comparing yourself to influencers can be unhelpful, and how to use that information as just one tool, not the law.
How wearing clothes that truly feel like “you” can impact your mood, productivity, and confidence—at home, on Zoom, or out networking.
Check in with how you feel in your clothes, not just how you think you “should” look.
Resources Mentioned
Ellie’s worksheet to help you uncover (and release) the unconscious “rules” you’re carrying about style, and start dressing for the woman you’re becoming. Find it linked in the show notes or reach out to Ellie for your copy!
Where to Find Ellie
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By Liz Theresa
5
9898 ratings
Ellie Steinbrink is a personal branding expert and stylist for female entrepreneurs. Drawing on psychology and branding, Ellie helps women define and embody a magnetic personal style that encourages them to take bold action – or, as she likes to say – color outside of the lines.
The daughter of a farmer and an artist, Ellie blends a two-decade long career in marketing for Fortune 500 giants and small businesses with her passion for curating wardrobes that break style rules and reject trends. When she isn’t shopping, you can find her lifting at a CrossFit class, playing trumpet, trying out a new recipe, or spending time with her husband and two kids in Omaha, NE.
Learn more about Ellie and her styling services, or read her insights on style, at EllieSteinbrink.com.
Download Episode Transcript
Episode Summary
Liz welcomes Ellie Steinbrink, a personal stylist who helps women leaders move from blending in to truly standing out by aligning style with brand and personal presence. Ellie emphasizes the importance of authenticity—on the inside and out—and shares why she pivoted from a 20+ year marketing career to follow her passion for styling and empowering women.
The conversation dives deep into how personal style transforms as women evolve in leadership roles, how to dress authentically (even when there’s pressure to conform), and why self-leadership and self-trust are central to both style and business.
Key Topics Covered
From 20+ years in marketing to starting her business in personal styling during the pandemic.
How brands talk about it, but what it’s really like to embody authenticity in your look and presence.
How Ellie learned (the hard way!) not to dress only to impress others, but to align her wardrobe with her true personality and energy—even when everyone else chose to wear pink to an event, and she didn’t.
Why transitions in life and career often mean your closet needs refreshing—and how shopping impulsively isn’t always the answer.
The power of questioning long-held rules about what you “should” wear, whether it’s color analysis, classic blazers, or body type limitations.
What to do when your favorite color (like black or purple!) isn’t on your palette—and why it’s OK to break those rules.
Why strict adherence to “body type dressing” or comparing yourself to influencers can be unhelpful, and how to use that information as just one tool, not the law.
How wearing clothes that truly feel like “you” can impact your mood, productivity, and confidence—at home, on Zoom, or out networking.
Check in with how you feel in your clothes, not just how you think you “should” look.
Resources Mentioned
Ellie’s worksheet to help you uncover (and release) the unconscious “rules” you’re carrying about style, and start dressing for the woman you’re becoming. Find it linked in the show notes or reach out to Ellie for your copy!
Where to Find Ellie