Liz on Biz® with Liz Theresa

E391 – Kristen Nolan – Be Our Guest (If You’re Ready)

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Kristen Nolan has built her career on a simple truth: authentic connection drives results. With over a decade in corporate sales and account management across tech and retail, she now leverages that relationship expertise as a Senior Client Account Manager at Interview Valet, where she transforms podcast interviews into strategic revenue engines.

Kristen doesn’t just book guest spots—she architects comprehensive interview marketing campaigns. She identifies target audiences, aligns messaging with host demographics, and builds conversion funnels that turn listeners into leads and customers. Her MBA from American Military University, earned while supporting her military spouse Josh through multiple relocations, taught her to execute under pressure and adapt strategies quickly.

When she’s not crafting podcast marketing strategies, you’ll find Kristen cheering her son at football games, supporting her oldest daughter at lacrosse matches and cheer competitions, or wrangling her youngest daughter around Tampa with their rescue dog, Fifi. Connection powers everything she does—professionally and personally.

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Episode Summary

In this episode, Liz welcomes Kristen Nolan from Interview Valet for a candid and insightful conversation about podcast guesting, visibility, and how to actually convert those appearances into measurable business results. Kristen shares her expertise on being intentional with your podcast strategy, why not all exposure is equal, and how aligning your message with the right audiences is key. Sprinkled throughout the episode are fun anecdotes about motherhood, Dr. Seuss, and even tips for making podcast interviews less nerve-wracking!

Key Topics Covered
  • The Magic of Podcast Guesting: Kristen explains how Interview Valet helps business owners turn podcast interviews into revenue—not just visibility. Learn the difference between being everywhere vs. being in the right place.
  • Strategic Visibility: Why simply saying “yes” to every podcast isn’t effective, and how audience alignment and messaging matter for real business growth.
  • Conversion Funnels for Podcasts: Kristen walks through her method of offering listeners a “small yes, medium yes, and a heck yes” — structuring calls to action to maximize engagement from interviews.
  • The Importance of Preparation: Tips for being a gracious, well-prepared guest and why relationships and respect for the host matter in the podcasting community.
  • Remote Work and Military Spouses: Kristen shares the unique aspect of Interview Valet’s largely remote team (with many military spouses!), and how that supports both the business and the staff.
  • When You’re Ready to Pitch Yourself: Advice for business owners on how to know when you’re ready for podcast guesting, and the importance of clarity around your audience and messaging.
  • Podcast Guest Success Stories: Real examples of clients who turned podcast interviews into major business wins through effective strategy and follow-through.
    • Fun Moments
    • Liz and Kristen bond over Dr. Seuss books and the joys (and chaos) of motherhood.
    • Lively stories about pet rescue, kids’ snacks, and life as a military family.
    • Liz’s “hard-hitting” questions about cost, readiness, and common guest faux pas.
    • Behind-the-scenes of Interview Valet’s team culture and upcoming plans for podcast conferences.
      • Resources & Freebies
      • Interview Valet Guest Page: interviewvalet.com/kristen
        • Grab a free Podcast Interview Audit, download Tom Schwab’s book Podcast Guest Profits, and connect with Kristen online.
      • Book a Discovery Call with Interview Valet’s team to learn more about launching your podcast guest strategy.
        • Connect with the Guest
        • Kristen Nolan:
          • Interview Valet – Kristen’s Page (Links to social, free resources, and booking.)
          Sponsor
          • Women’s Business League

            • Quick Takeaway:

            If you’re ready to get serious about growing your business through podcasting, focus on quality over quantity, have a strategy, and show up as your authentic self—because marketing is a service.

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            Liz on Biz® with Liz TheresaBy Liz Theresa
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