A great podcast doesn’t start with a microphone — it starts with meaning.

In this episode, Donna Kunde and Ben Gioia show you how to choose a name and season theme that build connection, transformation, and trust with every listener.

Episode Summary:

It’s not about sounding impressive — it’s about becoming someone worth listening to. Donna and Ben dive into the “unsexy” side of podcasting: the structure, planning, and clarity that help your show stand out and your message make a difference.

They walk through how to choose a timeless podcast name, define 13-week season themes, and keep your roadmap aligned with your listener’s journey. When you master the basics, everything else flows — one 13-minute episode at a time.

Key Takeaways:

🔹 “Unsexy” is the secret — the basics are where real success happens.

🔹 Your podcast name never changes; your season themes evolve.

🔹 Know who you serve, what they value, and what makes you different.

🔹 Build authority through consistency — 13 minutes at a time.

🔹 Connection creates growth; research and real conversations build it.

Quote from the Episode:

“Your listeners are trading their most valuable asset — their time. Make every minute count.” — Donna Kunde

Your Next Step:

Create your own roadmap and season plan. Visit www.influencersformula.com for resources, templates, and ways to connect with Donna and Ben.