In this episode, we welcome Adam Butt, Founder & CEO of Noticed, a digital commerce, optimization, and marketing agency. With a focus on empowering fearless brands to achieve limitless growth and profitability, Adam and his team leverage their expertise in eCommerce platforms such as Shopify Plus, Klaviyo, and Postscript to create customer-focused experiences. Join us as Adam shares insights on building successful online businesses, optimizing conversions, and the transformative power of digital marketing.

Adam Butt is the Founder & CEO of Noticed, a digital commerce, optimization, and marketing agency that partners with fearless brands seeking limitless growth and profitability. With expertise in eCommerce platforms like Shopify Plus, Klaviyo, and Postscript, Adam and his team create customer-focused experiences with a never-settle attitude and ROI-driven approach. Additionally, Adam is an investor in American Battery Technology Company, Aptera Motors, Postscript, and Quadrant Biosciences Inc, supporting early-stage startups and innovative projects in various industries. Here are a few of the topics we’ll discuss on this episode of Cache Flow:

• The pivotal moment that led Adam to realize the potential of e-commerce.
• The rise of AI will disrupt industries, but platforms need time to catch up.
• The agency model needs to adapt to changes and deliver true omnichannel value.
• Microbrands aim to grab a small piece of market share and may seek acquisition by larger companies.
• The need for the US to produce its own lithium due to national security concerns.
• A long-term approach emphasizing innovation and strategic planning is preferred over chasing short-term gains.

Resources:

• Noticed
• Curotec 

Connect with Adam Butt:

• LinkedIn

Connect with the host Brian Dainis:

• Linktree

Quotables:

• 10:37 - “I think the only way you can really differentiate your value today is if you're really vertically specialized, and you do that thing really, really well, but then you've got to really have complimentary agency partners to support with the other channels or two, you are ultimately providing more of an agnostic model where you've got a pricing, I would say advantage you whether it's onshore and an offshore model. I think that's just the way the market's coming now.”
• 28:05 - “And I think one thing I've seen some brands struggle with who've tried to expand from overseas to the US is they treat their brand exactly the same as, you know, how it should be in their country. And it's just different. The brand feel, the content, the description, the focus of how you dial into consumers completely different in Europe. They might want more, more information, in the US they might want less information. I think if you're really looking to try to take a product from overseas and bring it over here, I think really understanding the consumer base here is really important.”
• 45:22 - “Your product doesn't necessarily need to be the best, you know, it sh it the, you know, the better the product is, the more, the more it helps you. But like the brand and the brand, marketing strategy is more important than the actual product. And if you're in a commoditized space, it's very difficult to win.” 
• 58:34 - “As a services business, you don't want to be too far ahead of the curve because the market isn't ready for it yet. Like the platform companies, the SaaS companies, the hardware companies, like, they need to be like out in front of the curve because they're creating the technology that we're gonna use to implement for our customers.”
• 01:10:56 - Brian: “There's electric car company values are already like super priced in for like future growth. So there's not like, you know, it's not like you're getting in early anymore. Like the investors have already priced in the future market.”.. Adam: “Yeah. And it's, I think that it's a really good point, Brian, like it's a lot of the legacy automobiles like Ford, they're building a 13 billion plant in Tennessee right now. Fully dedicated EV plans because they've got this older school factory process that they've now are competing into a new school factory process compared to Tesla.”