How to raise your prices at the right time, in the right way, for the right reasons, and as high as possible. You got this.

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E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon

E39: How to Become a Celebrity Hairstylist

Show Notes:

• [0:00] Introduction

• [0:20] Today's topic: How to Become a Millionaire Hairstylist PT. 2

• [1:10] Question: What did Cash discover about his

• [1:15] If you missed PT. 1 Listen HERE

• [1:35] Three actions to implement right now!

• [3:25] "Never judge the market's ability to afford something based on your ability to afford something."

• [5:00] Understanding the psychology of supply and demand in hairstyling

• [9:20] The NES framework

• [14:00] Step 1

• [16:55] Step 2

• [20:00] Real-life examples of authority building in the industry

• [25:20] The Beige Label

• [30:00] How to answer the question: "What do you do?"

• [31:30] "If you love what you do, then there's a way to articulate the authority that you've built and what you do in a way that you've built it."

• [35:45] Recap of the NES framework for raising prices

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