Jamie Dana joins the podcast to discuss how she's mastered Instagram to elevate her business. She'll share tips on overcoming common challenges creators face, utilizing the 'link in profile' effectively, creating a sense of urgency to attract clients, understanding IG trends, and much more!

Guest Bio and Links:

Jamie Dana is an educator, Instagram expert, and hairstylist who is devoted to helping other hairstylists grow and scale their businesses using Instagram. Through her online programs, Instagram page, YouTube channel, and speaking engagements all over the world, Jamie loves helping stylists see their full potential not only as a hairstylist, but also as a business owner. Her goal is to help stylists build a business that supports a life they absolutely love without feeling burnt out or overwhelmed. 

Listeners can learn more about her at her website https://www.jamiedana.com/, on IG @jamiedanahairstylist, and YouTube @JamieDana

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

E40: The 3-Step Secret to Charging More

E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon

E42: Using Instagram to Go Viral and Fill Your Books with Melanie Hasson

E46: The Instagram Breakthrough That Filled My Books with @TheColourChemist

The Social Stylist Plan

Show Notes: 

• [0:00] Introduction

• [1:00] Today’s guest is Jaime Dana and today’s topic is: Mastering Instagram

• [4:00] Common barriers that IG users face  

• [7:30] Rules when choosing a specialty  

• [9:30] E40: The 3-Step Secret to Charging More  

• [10:30] Best practices for the ‘link in profile’  

• [15:00] Creating a sense of urgency to gain clients  

• [20:00] Optimizing IG links and highlights

• [27:00] Jaimes transition from hairstylist to educator on social media 

• [36:00] YouTube success and using the platform going forward  

• [42:00] Hair school or bust - membership and resources for new stylists  

• [47:30] IG variables to consider to make your page sustainable

• [51:00] The Social Stylist Plan

• [54:00] Using captions on IG - SCS method

• [1:06:00] Current trends on IG that the algorithm loves

• [1:09:00] Send Jamie a DM! @JamieDana  

Connect with Us:

The Millionaire Hairstylist 

Cash Lawless 

Jordan Drake 

Email - [email protected]

In this episode, Lacy Gadegaard-West, Founder of Laced Hair, shares her inspiring entrepreneurial journey. Starting as a hairstylist at the Bellagio Hotel in Las Vegas at age 19, where she realized the demand for hair extensions and launched her own brand. Lacy gets real about overcoming challenges like funding, inventory management, and a health diagnosis that led her to start the Laced Hair Foundation. She emphasizes the importance of solving your own problems, embracing innovation, supporting stylists, and building a strong team.

Guest Bio and Links:

Lacy Gadegaard-West is the founder and CEO of Laced Hair, a leading brand in the hair extensions industry. Lacy started her career as a hairstylist at the Bellagio Hotel in Las Vegas and launched Laced Hair to meet the demand for high-quality hair extensions. Lacy is also the founder of the Laced Hair Foundation, a non-profit organization that provides free wigs and extensions to women experiencing hair loss due to medical conditions.

Listeners can learn more about Lacy and Laced Hair at https://lacedhaircare.com/ and https://lacedhairfoundation.org/ and on IG @lacygadegaard, @lacedhairextensions  

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

Show Notes: 

• [0:00] Introduction

• [1:00] Today’s guest is Founder of Laced Hair Extensions, Lacy Gadegaard-West 

• [1:15] Lacy gives a brief background  

• [3:00] Starting as a hairstylist at the Bellagio Hotel 

• [7:40] Question: How were you aware that extensions were a growing market demand that you could bring to the Bellagio?  

• [11:00] Economics of extensions   

• [18:00] Dealing with inventory costs of extensions  

• [24:00] Lacy's early marketing strategies 

• [25:30] Utilizing social media for brand growth 

• [32:30] Question: What are some of the things that you did in the beginning that you felt like you did well, that worked for you? 

• [36:00] Bullying in the hair industry 

• [45:30] Lacy's health challenges, and the inspiration behind starting the Laced Hair Foundation

• [57:30] Lacy's recent launch of a haircare line

• [1:00:25] “I'm a hair stylist by trade and a CEO by accident.” -Lacy Gadegaard-West

• [1:02:50] The Laced Hair Foundation

Connect with Us:

The Millionaire Hairstylist 

Cash Lawless 

Jordan Drake 

Email - [email protected]

Is it possible for creatives to conquer financial anxiety and build real wealth? In this episode, our founder, Cash Lawless and Anne Moratto from Modern Salon debunk the myths behind creatives and financial management, wealth, and service. They also discuss the current challenges in talent retention and the evolving landscape of salon retail. 

Guest Bio and Links:

Anne Moratto is the Director of Brand Content Strategy for Modern Salon and Nails. Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with Modern Salon, in beauty publishing. 

Listeners can learn more about Modern Salon at https://www.modernsalon.com/ 

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

Think and Grow Rich by Napoleon Hill

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan

 Show Notes: 

• [0:00] Introduction

• [1:00] Welcome back! Today’s episode is a modern salon interview of Cash

• [1:20] Question: What do you think are some of the things we've told ourselves that might get in the way of developing a good relationship with money and with our finances?

• [5:00] Myths surrounding creatives and financial management 

• [8:30] The necessity for business clarity in achieving success 

• [13:15] “Love, well, give much and work so hard. You can do the first two extravagantly.”

• [14:00] Think and Grow Rich by Napoleon Hill

• [17:10] Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

• [20:10] Question: Why do you it's so hard to raise prices without apology? 

• [27:00] Industry trends and ‘predictions’ 

• [41:00] Question: What is the main pain that hairstylists and salon owners are experiencing right now? And why?

• [43:00] Retention rates for hairstylists  

• [47:00] Question: What have you seen as successful strategies for people to attract new talent? 

• [50:45] Question: What is your personal opinion about beauty services and the prices they are at right now? 

• [52:30] The future of retail in salons  

Connect with Us:

The Millionaire Hairstylist 

Cash Lawless 

Jordan Drake 

Email - [email protected]

What’s it like for instagram demand to completely fill your chair as a stylist? Jacksonville hairstylist, Kourtnee Jinright, shares how embracing her authentic self sparked a journey from stylist to Instagram sensation. Listen to learn how Kourtnee uses Instagram to build her clientele and brand partnerships now and over the past seven years. She discusses the importance of authenticity, creating engaging content, and understanding the viewer's mindset on different platforms.

Guest Bio and Links:

Kourtnee Jinright is a hairstylist and Instagram influencer with over 140K followers. She is known for her engaging content, viral videos with her grandma, and her expertise in low maintenance hair. Kourtnee recently moved to a salon suite and is focused on building her brand partnerships and influencer career alongside her hairstyling work. 

Listeners can learn more about Kourtnee on IG @thecolourchemist and on TikTok @thecolourchemist  

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

Kourtnee’s viral video with her Grandma

She gets married in two days 

 Show Notes: 

• [0:00] Introduction

• [1:00] Welcome back! Today’s guest is, Kourtnee Jinright a.k.a @TheColourChemist  

• [1:30] Introduction and Kourtnee's journey with Instagram  

• [2:30] It’s time for bloooooooperssss  

• [3:45] E42: Using Instagram to Go Viral and Fill Your Books with Melanie Hasson 

• [7:00] She gets married in two days 

• [9:30] Advice to hairstylists who haven’t gone viral on social media 

• [10:00] Insights into Kourtnee's content creation strategy and engaging her audience

• [12:30] Kourtnee’s experience with the algorithm  

• [19:00] Low Maintenance color  

• [25:00] Question: What would your plan be if you lost social media today? 

• [30:00] Setting boundaries with feelings in business

• [34:30] “Control the controllable”  

• [35:00] Cash shares an anecdote about a celebrity client mishap

• [38:00] Setting boundaries and firing clients

• [45:30] Co-referral concept

• [48:30] Modern salon top 100

• [51:55] Kourtnee's experiences with brand partnerships 

Connect with Us:

The Millionaire Hairstylist 

Cash Lawless 

Jordan Drake 

Email - [email protected]

In this Best Of episode, Sam Brocato joins us to share his remarkable journey from being a high school dropout to building a multi-million dollar salon empire. You’ll learn how real estate was an early key to his financial freedom, how he leveraged mentorship to guide his business decisions, how to generate opportunities from the people who sit in your chair, and many more insights from Sam’s incredible career.

Guest Bio and Links:

Sam Brocato is a renowned hairstylist, businessman, and real estate investor. He built a multi-million dollar hair empire in Louisiana before moving to New York City to open the Sam Bracato salon and his own line, Together Beauty.

Listeners can learn more about Sam at his website https://www.sambrocatosalon.com/ and https://togetherbeauty.com/ and on IG @sambrocato 

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World 

Beautiful Business: Retailing for the Hairdresser

Show Notes: 

• [0:00] Introduction

• [1:00] Welcome back! Today’s guest is Sam Brocato

• [2:45] Early days - Sam started in the beauty industry his sophomore year in high school 

• [5:00] Focusing on real estate investing alongside hairdressing 

• [14:00] Question: What made you think in your 20s that you could manage both growing a business and investing in real estate? Especially at a time when investing in real estate was not popular?

• [16:00] Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) 

• [18:00] Sam’s mentors  

• [23:00] Transition to New York and expanding horizons

• [30:00] If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World  

• [37:00] Developing Together Beauty and pivoting to a consumer-focused model

• [38:00] Know your numbers! 

• [40:35] “To me, whether it's 2 percent of 200 million or 2 percent of 2 million is still 2%.”

• [43:00] Beautiful Business: Retailing for the Hairdresser 

• [43:45] “Being truly wealthy is being able to not work if you don't want to.” 

• [46:00] Sam’s recruiting process or new talent 

• [53:00] Sam’s advice on scaling your business  

Connect with Us:

The Millionaire Hairstylist 

Cash Lawless 

Jordan Drake 

Email - [email protected]

Mike Paton, is an entrepreneur and expert on the Entrepreneurial Operating System (EOS). He joins Cash to discuss the importance of having an operating system for small businesses to achieve structure, efficiency, and scalability without sacrificing creativity and entrepreneurial spirit. Mike also shares insights from his book "Process" and provides practical advice for implementing EOS in creative service businesses like salons and freelance work.

Guest Bio and Links:

Over the last 16 years, Mike Paton has helped thousands of leaders around the globe run better businesses and live better lives. An EOS Implementer and sought-after speaker, Paton succeeded Gino Wickman and spent five years as EOS Worldwide’s Visionary, is the host of the top-rated podcast The EOS Leader, and co-authored two books – Get A Grip and Process! 

Listeners can learn more about Mike at his website https://www.eosworldwide.com/mike-paton  

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

PROCESS: How Discipline and Consistency Will Set You and Your Business Free: https://www.eosworldwide.com/process-book

Good to Great: Why Some Companies Make the Leap and Others Don't: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

Show Notes: 

• [0:00] Introduction

• [1:00] Welcome back! Today’s guest is Mike Paton 

• [3:00] Mike gives a brief background of discovering EOS and its life-changing impact 

• [5:00] Question: What is an entrepreneur operating system? 

• [7:10] “Process doesn't destroy freedom, it creates freedom.” 

• [7:30] The fundamental components of EOS 

• [12:00] Implementing EOS: the six key components

• [14:40] Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com 

• [22:10] Question: Why do you think many entrepreneurs say people are the hardest component of business? 

• [27:00] Advice on documenting core processes 

• [33:30] Mike breaks down the “how to” on implementing processes  

• [38:00] How to implement processes within different generations

• [46:30] Question: What are some of the common mistakes you see entrepreneur make in their businesses? 

• [54:00] Implementing processes to scale your business  

Connect with Us:

The Millionaire Hairstylist - https://www.instagram.com/themillionairehairstylist/ 

Cash Lawless - https://www.instagram.com/cashlawlesshair/ 

Jordan Drake - https://www.instagram.com/jdrake90/

Email - [email protected]

Cash and Jordan dive into innovative strategies for acquiring, retaining, and recapturing customers for your salon. Drawing inspiration from effective marketing tactics employed by leading companies in various sectors beyond the beauty industry, they bring a new perspective to promoting your salon business.

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

LMNT

E34: How I Invented a 9-Figure Beauty Product | Rea Ann Silva, Founder of Beautyblender - https://www.podpage.com/the-millionaire-hairstylist-podcast/e34-the-9-figure-beauty-product-invented-at-the-chair-rea-ann-silva-founder-of-beauty-blender/

Show Notes: 

• [0:00] Introduction

• [1:00] Topic: Marketing Strategies to Obtain New Customers

• [2:00] Cash shares his experience getting a facial 

• [6:00] Reasons to stop skipping hydration 

• [7:30] Strategic use of free products 

• [10:00] ‘Win back strategy’ examples 

• [13:30] Effective customer acquisition and retention methods 

• [21:00] Adapting to evolving consumer demands

• [24:00] Importance of owner's free time to work on the business 

• [26:00] Making short-term sacrifices for bigger long-term payoffs

Connect with Us:

The Millionaire Hairstylist - https://www.instagram.com/themillionairehairstylist/ 

Cash Lawless - https://www.instagram.com/cashlawlesshair/ 

Jordan Drake - https://www.instagram.com/jdrake90/

Email - [email protected]

Rising balayage star Melanie Hasson joins us from her suite in Staten Island to discuss her Instagram success, the intricacies of hiring Gen Z, effective client management, and more. We delve into the strategies for using Instagram to fill appointment books, uncover the secret formula for "going viral," and address the best practices for setting boundaries and managing overly needy clients.

Guest Bio and Links: 

Broadcasting from her Staten Island suite to an impressive Instagram following of over 100,000, Melanie has carved a niche for herself in the beauty industry with her educational content that caters to both clients and stylists. She is celebrated for her honest and relatable insights into the beauty world.

Learn more from Melanie on her IG https://www.instagram.com/melaniemhasson/reels/?hl=en and on TikTok https://www.tiktok.com/@melaniemhasson   

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

E14: Why is nobody doing this? | The Secret To 4x Revenue From A Single Client: https://www.podpage.com/the-millionaire-hairstylist-podcast/the-secret-to-4x-revenue-from-a-single-client-using-the-power-of-ai-cash-jordan/

E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon: https://www.podpage.com/the-millionaire-hairstylist-podcast/e32-how-to-stand-out-through-personal-branding-farhana-premji-owner-of-beige-label-salon/

Cowgirl Copper: https://www.instagram.com/reel/Cw0A1yYLlln/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== 

E40: The 3-Step Secret to Charging More: https://www.podpage.com/the-millionaire-hairstylist-podcast/e40-the-3-step-secret-to-charging-more/ 

Show Notes: 

• [0:00] Introduction

• [1:00] Welcome back! Today’s guest is renowned hairstylist, Melanie Hasson  

• [1:30] Melanie gives a brief background of herself and her niche in the hairstylist industry  

• [6:00] Concept of mirroring in conversation  

• [8:00] Question: What is your process for doing your social media in such an organic way? 

• [13:30] Advice for GenZ coming into the workforce 

• [17:30] Advice for salon owners who want to cultivate a viable team 

• [21:00] Melanie's approach to content creation after her viral reach

• [25:00] Building a brand on social media  

• [28:00] Mel’s videos that went viral  

• [35:00] Breaking down the economics of risking sick clients 

• [44:00] Strategies when firing clients  

• [48:30] How to set proper boundaries with clients that push the limits 

• [57:00] Question: How has setting boundaries and expectations with clients impacted your bottom line? 

• [1:06:00] Using scarcity and urgency as tools in your business 

• [1:10:00] How to take back control in appointment setting

• [1:16:00] How to say no without having to say ‘no’

Connect with Us:

The Millionaire Hairstylist - https://www.instagram.com/themillionairehairstylist/ 

Cash Lawless - https://www.instagram.com/cashlawlesshair/ 

Jordan Drake - https://www.instagram.com/jdrake90/ 

Email - [email protected]

What happens when you can't stand behind the chair anymore? Will earning an income as a stylist be enough to retire in the future? Cash and Jordan explore these challenges that creatives face and share a unique perspective on achieving financial freedom as a hairstylist.

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

This episode is a part 3 series. If you missed part 1 and 2 check them out here! Pt. 1 - E39: How to Become a Celebrity Hairstylist and Pt. 2 - E40: The 3-Step Secret to Charging More 

E34: How I Invented a 9-Figure Beauty Product | Rea Ann Silva, Founder of Beautyblender

E15: 12 Non-Obvious Business Lessons Managing 100+ People | NeCole Cumberlander, Salon and Beauty School Owner

E3: Beyond the NYC Salon & Sephora Product Line, Building Wealth With Real-Estate | Sam Brocato, Sam Brocato Salon

 Show Notes: 

• [0:00] Introduction

• [0:30] Today’s topic: How to Become a Millionaire Hairstylist PT. 3

• [0:45] In case you missed Pt. 1 - E39: How to Become a Celebrity Hairstylist and Pt. 2 - E40: The 3-Step Secret to Charging More 

• [4:00] Limitations of the earned income stage in wealth building  

• [6:00] Phase one of wealth building  

• [8:10] Phase two of wealth building  

• [9:45] Four categories that meet criteria of growth assets 

• [11:30] Phase three of wealth building

• [18:30] “Reframe: phase one you are working for money. Phase two you are working with money. Phase three is getting money to work you.” 

• [21:30] Benefits of investing in businesses  

• [27:30] Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

• [32:00] Attributes of successful business owners 

• [33:40] Do not underestimate the power of luck 

• [35:00] Owner and CEO of Drunk Elephant 

• [37:00] E34: How I Invented a 9-Figure Beauty Product | Rea Ann Silva, Founder of Beautyblender

• [43:00] Recap and benefits of investing in real estate as a growth asset  

• [47:00] E15: 12 Non-Obvious Business Lessons Managing 100+ People | NeCole Cumberlander, Salon and Beauty School Owner; E3: Beyond the NYC Salon & Sephora Product Line, Building Wealth With Real-Estate | Sam Brocato, Sam Brocato Salon

Connect with Us:

Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake

Email - [email protected]

How to raise your prices at the right time, in the right way, for the right reasons, and as high as possible. You got this.

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon

E39: How to Become a Celebrity Hairstylist

 Show Notes: 

• [0:00] Introduction

• [0:20] Today’s topic: How to Become a Millionaire Hairstylist PT. 2

• [1:10] Question: What did Cash discover about his 

• [1:15] If you missed PT. 1 Listen HERE 

• [1:35] Three actions to implement right now!

• [3:25] “Never judge the market's ability to afford something based on your ability to afford something.” 

• [5:00] Understanding the psychology of supply and demand in hairstyling  

• [9:20] The NES framework 

• [14:00] Step 1

• [16:55] Step 2

• [20:00] Real-life examples of authority building in the industry 

• [25:20] The Beige Label  

• [30:00] How to answer the question: “What do you do?” 

• [31:30] “If you love what you do, then there's a way to articulate the authority that you've built and what you do in a way that you've built it.”

• [35:45] Recap of the NES framework for raising prices

Connect with Us:

Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake

Email - [email protected]