Sometimes the only thing standing between you and the results you want is an excuse dressed up as a reason. Persistence isn't just a nice-to-have trait—it's the vehicle that drives you all the way to your goals, no matter how bumpy the road gets. Are you ready to cut through the noise and build the habit that separates the finishers from the dreamers?

What You Need to Know

Success doesn’t come with a shortcut or a straight line—there are always challenges, temptations to quit, and, yes, plenty of "airtight excuses." Donna Kunde shares that true growth starts with healthy thinking, and Londina Cruz reminds us how the brain is wired to conserve energy and avoid hardship. The result? We make up believable alibis for a lack of persistence. Drawing directly from Napoleon Hill’s classic "Think and Grow Rich," this episode spotlights 55 classic excuses that hold us back and how most people would rather defend those excuses than push forward. If you’ve ever heard yourself say, "You don’t understand, my situation is different," you’ll want to dig into these insights.

What You Need to Do

Start by examining your own thinking: which excuses have you accepted as unchangeable truths? Challenge yourself to spot them as soon as they appear.

Tune in to hear all 55 excuses, and be honest—mark the ones that sound most like you. Participate in discussions that help get you back in the driver’s seat of your success journey.

Your Next Step

Download the resources. Review the list of 55 excuses, and pick just one to tackle this week. Commit to eliminating that excuse from your thinking. Growth isn’t about waiting—it’s about acting with persistence, starting now.

Ready to show up differently? This episode is your call to action.

Want more insights on persistence and success habits?

👉 Connect with Londina Cruz at Londina.com for resilience coaching and daily motivation.

👉 Work with Donna Kunde at DonnaKunde.com to shift your mindset and grow your business with confidence.

👉 📥 Download this season’s resources to dive deeper into persistence and eliminate excuses from your path to success.

⭐ Loved this episode? Share it with someone who needs a push to stay persistent!

00:00 Introduction to Building Success Habits

00:29 Meet Your Hosts: Donna Kunde and Londina Cruz

01:00 The Importance of Healthy Thinking

03:00 Understanding the Brain and Emotional Connection

05:21 How to Connect with Us and Get Involved

07:02 The Success Habit of Persistence

08:09 Join Our Community for Exclusive Resources

09:47 Excuses vs. Success: Uncovering Hidden Blocks

11:12 Background Learning with IBGR

11:42 Conclusion and Final Thoughts