On this episode we go back to 2017 with Neil Mathweg of the Onion Juice Podcast (Now Agent Rise Podcast) to talk about being a Brand and NOT a commodity. Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Today we talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust.