In this episode we sit down with Dan Peterson, founder of FlipSwitch Social Media. With a background in business ownership and sales, Dan shares insights on AI, digital marketing, and social media strategy. The conversation covers AI tools like ChatGPT, social media algorithms, and content creation that "stops the scroll." Dan discusses how FlipSwitch Social Media helps businesses maintain a digital presence through services and coaching. The episode ends with advice for business owners on preparing for an AI-driven future.