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E509 - Michael Roderick - How to Make Your Brand Referable and Your Message Memorable
In this episode, our guest, Michael, shares his journey from a high school English teacher to a Broadway producer and, eventually, an expert in networking and referability. We explore the importance of making brands referable and how to craft memorable messages that leave a lasting impact. Discover the triple threat of thought leadership and learn how to leverage the celebrity, scientist, and magician within yourself to create an aura of curiosity and influence. Tune in to gain insights on how to become a thought leader and make your brand truly referable.
Our Guest
Michael Roderick
http://www.smallpondenterprises.com/
https://www.accesstoanyonepodcast.com/
http://myreferabilityrater.com/
https://www.linkedin.com/in/michael-roderick-1161571/
https://www.facebook.com/mike.roderick.940
https://twitter.com/MichaelRoderick
Hacks to take Away
Check for Understanding: Encourage others to repeat what you've shared in their own words to ensure accessibility and clarity of your ideas.
Create a Magic Trick: Develop a concept or framework that others would want to share because it makes them look cool, similar to a magician's trick.
Target Problem: Instead of solely focusing on your solution, identify and articulate the target problem your clients face. Tap into the emotional aspect of the problem to create curiosity and interest in working with you.
Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation: http://hacksandhobbies.com/booking
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By Junaid Ahmed
5
6464 ratings
In this episode, our guest, Michael, shares his journey from a high school English teacher to a Broadway producer and, eventually, an expert in networking and referability. We explore the importance of making brands referable and how to craft memorable messages that leave a lasting impact. Discover the triple threat of thought leadership and learn how to leverage the celebrity, scientist, and magician within yourself to create an aura of curiosity and influence. Tune in to gain insights on how to become a thought leader and make your brand truly referable.
Our Guest
Michael Roderick
http://www.smallpondenterprises.com/
https://www.accesstoanyonepodcast.com/
http://myreferabilityrater.com/
https://www.linkedin.com/in/michael-roderick-1161571/
https://www.facebook.com/mike.roderick.940
https://twitter.com/MichaelRoderick
Hacks to take Away
Check for Understanding: Encourage others to repeat what you've shared in their own words to ensure accessibility and clarity of your ideas.
Create a Magic Trick: Develop a concept or framework that others would want to share because it makes them look cool, similar to a magician's trick.
Target Problem: Instead of solely focusing on your solution, identify and articulate the target problem your clients face. Tap into the emotional aspect of the problem to create curiosity and interest in working with you.
Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation: http://hacksandhobbies.com/booking
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