Clare Willetts founded Not Only Pink and Blue to challenge stereotypes surrounding boys and girls, the most common or familiar being the colours of pink and blue. Clare shares her mission and we explore some of the key issues that we can all help to challenge, outlining her belief that children should not be pigeonholed or labelled from an early stage and that the clothes, toys and books we give them should be based on interest not gender. www.notonlypinkandblue.com