Networking is often seen as a buzzword, but in the world of startups and investing, it’s the foundation of success. And no one knows this better than Peter Sandberg, Founding Partner and Managing Director of Nordic Secondary Fund (N2F).

In this episode of Perception Paradox, we dive deep into Peter’s journey from asset management to angel investing, the importance of strategic networking, and why secondary investments are becoming a game-changer in the startup ecosystem. Peter shares the traits he looks for in successful founders, why kindness and openness matter in business, and how passion fuels long-term success.

If you want to master the art of networking, understand the evolving investment landscape, and hear what it takes to build strong business relationships, this episode is for you.

About Peter:

Peter is Founding Partner and Managing Director of Nordic Secondary Fund (N2F), founded in 2018, being the first and only fund in the Nordics to exclusively invest in secondaries only.

N2F has raised 2 funds in the past 5 years , in total €140M, having done +40 secondary deals, and 5 exits in the belt.

Prior to N2F, Peter has +35 years of experience form Investment Banking and Asset Management, including founding 2 asset management companies, both with impressive exits, and done 35 pre-seed and seed investment as Business Angel in 2016-2018, where additional 8 exits have been done.

Connect with Peter: https://www.linkedin.com/in/petersandbergn2f/

More about the Nordic Secondary Fund:

www.n2f.vc

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

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🎵 Music by Luca Nioi: 

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Chapters

00:00 Intro

01:25 Introduction to Peter Sandberg and His Journey

07:08 The Art of Communication and Networking

11:21 Preparation for Networking Events

18:51 Finding Your Passion and Calling

23:35 Traits of Successful Founders and Investment Decisions

24:26 The Ideal Founder: Confidence and Coachability

26:14 Investing in Mature Companies: A Strategic Shift

27:34 Navigating Market Challenges: Insights on Exits

29:07 Emerging Markets: Opportunities in Southeastern Europe

30:14 Understanding Secondary Investments: A Simple Approach

33:19 The Importance of Founder Well-being

36:01 Evolving Investment Landscape: Trends and Challenges

40:14 Raising Funds: Lessons Learned and Future Strategies

43:52 Persistence and Passion: Keys to Success

45:38 A Thought to Ponder: Helping Others First