In this episode of Profiles in Risk, I spoke with Thomas Accardo of BrokerLift. BrokerLift helps brokers & agents digitize their products and services, creating a full eCommerce platform so that brokers don't have to become software developers. Like our prior guest, Thomas is from Canada and an immigrant into insurance. Thomas discusses loss leaders and other marketing concepts (his expertise) so that brokers can do what they do best while still growing and competing in a highly digital world.
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