Running a business used to mean showing up, shaking hands, and closing deals face to face. Today? It’s about finding new ways to build trust, stay relevant, and keep relationships strong, even when the world goes remote.

In this episode, Butch Nicholson sits down with Mark McKenzie, co-owner of DocuqMax Digital Printing, to talk about how a family-owned print shop has thrived for nearly 50 years by putting people first and adapting everything else.

Mark shares what it’s like to lead a business with four brothers, how he has navigated disruption from Adobe to COVID, and why his relationship-first mindset still works in a digital-first world.

Tune in to hear practical insights on:

• How to stay in business for five decades and still evolve with confidence
• Why building trust beats chasing transactions every time
• How Mark pivoted during COVID with creative, human-first outreach
• Why LinkedIn is the most powerful sales tool seasoned leaders are not fully using
• How giving back and showing up keeps your network warm, even when you are not selling

If you are a business leader adapting to modern prospecting without losing your personal touch, Mark’s story will remind you that success still starts with relationships.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

📅 Join us LIVE every Friday at 10 AM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!