Norwegian filmmaker Audun Amundsen, director of Click the Link Below, which premiered at Doc Edge in Auckland, follows online gurus like Akbar Sheikh and Tai Lopez to show how engagement algorithms reward extremes and blur value with hype. 

Audun traces an unlikely path from renewable energy engineer and backpacker to documentarian, surviving a stroke at 23 before returning to Indonesia that resulted in his previous documentary Newtopia, a 15-year chronicle of a community’s shift from barter to money, with a focus on human nature over gloss. 

He also cites his earlier feature Help! I’ve Gone Viral, plus inspirations like Juan Carlos Rulfo’s In the Pit and Tarantino’s Pulp Fiction. Audun champions smart self-distribution, keeping VOD rights and building film funnels, and urges filmmakers to research financial backers, lead with value, and market your film as thoughtfully as you shoot.

What Movies Are You Watching?

Introducing the Past Present Feature Film Festival, a new showcase celebrating cinematic storytelling across time. From bold proof of concept shorts to stand out new films lighting up the circuit, to overlooked features that deserve another look. 

Sponsored by the Past Present Feature podcast and Leica Camera. Submit now at filmfreeway.com/PastPresentFeature

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