Life at Next

E60 Inside the Creative Process: How Designers Bring Ideas to Life


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This week on the Life at NEXT podcast, we sat down with Jason, a Boyswear Designer, to explore the creative process, from spotting trends to crafting innovative designs for our diverse customers. Whether you're on your journey to becoming a designer or just curious about the industry, this is your guide to turning creativity into reality.


00:00 Welcome and Introduction

00:28 Role in Boyswear Design
01:12 Designing for Older Boys
02:10 Understanding Customer Types
03:02 The Challenge of Simplicity
04:10 Reinventing Popular Themes
05:28 The Role of Colour in Boyswear
06:10 Seeking Inspiration
07:30 Designing Beyond Graphics
08:40 20+ Years in Design
09:20 Journey to Next
10:15 Growth and Adaptability
11:00 Team Collaboration
11:50 Kidswear Leadership
12:30 Crossover with Menswear
13:40 Final Thoughts on Design Synergy
14:04 Expanding Design Variety
16:12 The Role of Design Presentations
18:08 Balancing Trends and Timing
19:43 The Joy of Unexpected Success
21:02 Seasonal Transitions in Design
23:25 Team Collaboration and Support
25:30 Mentoring New Talent
27:12 Passion for Design

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Life at NextBy Life at Next