One more great conversation from the TechChill 2025 conference. In this episode, Zivile (Zivi) and Jessica Gioglio delve into the transformative power of storytelling in branding and crisis communication.

Drawing from Jessica's rich experiences with brands like Dunkin' Donuts and TripAdvisor, they discuss crafting compelling narratives, engaging audiences on social media, and turning challenges into opportunities through effective communication.

About Jessica: Jessica Gioglio - Marketing Innovator and Author, The Power of Visual Storytelling and The Laws of Brand Storytelling.

Jessica Gioglio is a recognized marketing innovator, international speaker, and bestselling author of “The Power of Visual Storytelling” and “The Laws of Brand Storytelling.” Professionally, Jessica has led innovative digital marketing, public relations and social media programs for companies including Nokia, Dunkin’ Donuts, TripAdvisor, State Street, Comcast and Sprinklr, work that has resulted in numerous industry awards. Today, Jessica is the founder of With Savvy Media & Marketing, a strategic branding, storytelling, and content marketing consultancy.

Connect with Jessica: https://www.linkedin.com/in/jessicagioglio/

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠

Chapters

00:00 Intro

01:06 The Power of Storytelling

02:56 Navigating Crisis Through Narrative

08:16 Branding and Social Media Evolution

13:54 Current Landscape of Communication

19:52 Key Ingredients for Successful Storytelling

26:17 The Journey to Publishing Books