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Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm.

Joel has a long history of successful growth capital investments in a variety of industries. He currently teaches Entrepreneurial Management at Stanford’s Graduate School of Business, is the Chairman of the Board of Overseers at the Hoover Institution at Stanford as well as the Chairman of the Board at JetBlue Airways, and serves as a Director of Franklin Covey. He served formerly as Managing Partner of Trammell Crow Company. He holds an MBA from Harvard Business School. Joel is the author of, The 10 Laws of Trust: Building the Bonds that Make a Business Great.

 Timestamps,

• JetBlue as a Challenger brand and culture building - 5:42
• Culture building for Leaders - 11:56
• Preparing business leaders to deal with disruption - 15:30
• Power of 3 - 18:12
• Laws of Trust - The Book - 26:06

Quotes

• Trustworthiness is the currency for integrity
• Not let failure bother you if it is the failure of results
• Your conversations build or destroy Trust
• Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.

Connect with Joel:  LinkedIn | Twitter

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