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E62: Mastering Brand Narratives: Park Howell's Guide to the StoryCycle Genie and ABT Framework
In this episode of Perception Paradox, host Zivile sits down with Park Howell, a distinguished storyteller and branding expert, to delve into the transformative power of storytelling in modern communication. They navigate the challenges of conveying clear messages amidst today's media noise and examine how artificial intelligence is reshaping creative processes.
Park introduces his acclaimed StoryCycle System™, a 10-step storytelling framework that has propelled brand growth by up to 600%. He also sheds light on the ABT (And, But, Therefore) Framework, a concise storytelling model that simplifies complex messages into compelling narratives. Central to their discussion is the importance of deeply understanding one's audience to craft resonant stories and the pivotal role of emotional validation in branding.
The conversation culminates with insights on maintaining authenticity in storytelling and an introduction to the StoryCycle Genie™, an AI-driven tool designed to help businesses craft clear and compelling brand stories in minutes, not months.
Discover more about the StoryCycle Genie™ and how it can revolutionize your brand storytelling here: https://businessofstory.com/storycycle-genie/
About Park Howell:
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
Connect with Park: https://www.linkedin.com/in/parkhowell/
🎙️ Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters:
00:00 Introduction
03:25 The Power of Storytelling in Communication
10:09 The Role of AI in Storytelling
17:46 Key Elements of Successful Storytelling
24:35 Authenticity and Accountability in Branding
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By Zivile EinikyteIn this episode of Perception Paradox, host Zivile sits down with Park Howell, a distinguished storyteller and branding expert, to delve into the transformative power of storytelling in modern communication. They navigate the challenges of conveying clear messages amidst today's media noise and examine how artificial intelligence is reshaping creative processes.
Park introduces his acclaimed StoryCycle System™, a 10-step storytelling framework that has propelled brand growth by up to 600%. He also sheds light on the ABT (And, But, Therefore) Framework, a concise storytelling model that simplifies complex messages into compelling narratives. Central to their discussion is the importance of deeply understanding one's audience to craft resonant stories and the pivotal role of emotional validation in branding.
The conversation culminates with insights on maintaining authenticity in storytelling and an introduction to the StoryCycle Genie™, an AI-driven tool designed to help businesses craft clear and compelling brand stories in minutes, not months.
Discover more about the StoryCycle Genie™ and how it can revolutionize your brand storytelling here: https://businessofstory.com/storycycle-genie/
About Park Howell:
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
Connect with Park: https://www.linkedin.com/in/parkhowell/
🎙️ Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters:
00:00 Introduction
03:25 The Power of Storytelling in Communication
10:09 The Role of AI in Storytelling
17:46 Key Elements of Successful Storytelling
24:35 Authenticity and Accountability in Branding