Dr. Jean, The Results Queen® discusses the difference between marketing and sales functions in business. Dr. Jean emphasizes that marketing builds awareness, relationships, and trust with customers, while sales converts leads into clients. Marketing helps salespeople by creating brand awareness and credibility. The key differences are that marketing builds awareness over time, while sales seeks out leads and closes deals. Companies need separate marketing and sales teams with distinct key performance indicators to ensure both functions are effective.

Key Takeaways:

• Marketing Builds Awareness, Relationships, and Trust: Marketing's role is to build brand awareness and relationships over time
• Sales Converts Leads into Clients: Sales seeks out and qualifies leads, then closes deals
• Marketing and Sales Should Have Separate Functions: Distinct teams, budgets, KPIs for each function
• Marketing Helps Salespeople Succeed: Awareness and credibility help sales conversations
• Trade Shows Demonstrate the Differences: Marketing booths aim to inform, sales booths seek qualified leads

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