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Lisa Hellwege knew there was demand for this service and she used all her savings to get started. In this interview she tells of planning and calculating the numbers and starting slowly.

2 years later and she is opening multiple clinics. 

2 important aspects: a very clear niche and dedicated foucus from the Founder.

If you are curious what the procedure is, it's removing ear wax. 

The micro-suction technique involves inserting a little vacuum cleaner into the ear that sucks the wax out.