Life at Next

E69: Inside Fashion Design: How Our Team Spots and Develops Trends


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On this weeks episode of the Life at NEXT podcast, we are joined by Duwaharan to take you behind the scenes of how fashion designers use TikTok to spot trends and turn them into stylish collections. Learn how we navigate the fast paced world of fashion, from global supplier relationships to predicting the next big thing!

00:00 Intro
01:14 Role of a Trainee Buyer
02:05 Creative Input & Team Collaboration
03:27 Passion for Fashion
04:26 Transition from Law to Fashion
06:00 Family Expectations & Cultural Influences
06:55 Law Career Experience
08:05 Overcoming New Role Challenges
09:10 Learning Across Product Categories
11:30 Building Industry Resilience
13:00 Diverse Experiences in Fashion
14:20 Why Choose NEXT?
16:00 Competitive Fashion Roles at NEXT
17:30 Innovation & Growth Mindset
19:00: Exciting Trends and TikTok Meetings
21:00: Surprises About the Fashion Industry
25:02: The Role of Design, Merchandising, and Quality
29:00: Campus Culture and Team Environment
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Life at NextBy Life at Next