On this episode, I'm talking about how to use typography in branding. I feel I was mumbling or redundant on the don't use overused fonts vs. use it but make it your own. It's a tough one, but what I meant is:

- If you can, avoid using overused fonts! The idea of branding is to help you stand out, not fit int. BUT...

- If you love a font and feel you MUST use it, make sure to find a way to make it fit in your branding and make it your own. Bam!

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See you next Tuesday. Until then, keeping Branding With Purpose!

- Kelly