Branding With Purpose

So, is a logo needed or not when starting a brand? When does demographics play a part in your strategy? What exactly is brand messaging?

Covering these with examples and broken down into sub-points, so make sure you are taking notes!

Connect on Instagram if you want to chat about branding and learn more on a daily basis at @brandingwithpurposestudio

Currently booking strategy and design clients! Visit https://BrandingWithPurpose.studio or start with small DIY steps by visiting the shop at https://shop.BrandingWithPurpose.studio

Please leave a review wherever you listen to podcasts!

- Kelly Brito

This was the most voted topic, so here it is: Planning Your Brand Strategy in 10 Steps!

Follow along on Instagram, so you can vote for the next episode - @brandingwithpurposestudio

The full episode details + downloadable PDF will be available at https://brandingwithpurpose.studio/resources 

Workbooks to help you build THE brand on a DIY style at https://shop.brandingwithpurpose.studio

And you can seriously leverage your messaging, positioning, and build a breathtaking brand identity + website by getting in touch with me today!

See you on Instagram! Until then, keep branding with purpose!

Tchau tchau!

xo, Kelly Brito

Instagram Growth Strategy episode. It's important to notice that:

1. This was develop for me, my brand, my needs. Period. It worked! But if you apply this strategy for authority positioning when you are not experienced enough in your field, it might not work. If you apply this strategy for sales and make it a part of a funnel, it might not work. Strategies are not one size fits all. 

2. Full blog post + checklist PDF that goes with this strategy will be available at https://brandingwithpurpose.studio/blog

Daily branding strategy on Instagram: https://instagram.com/brandingwithpurposestudio

Branding design and photography inspiration on Pinterest: https://pinterest.com/brandingwithpurposestudio

Work with me: https://brandinwithpurpose.studio

Kelly Brito

I'm pushing the Instagram Authority Positioning Strategy episode to next week, because this week I need to talk to you about genuine marketing and intentional branding.

I hope you can relate. And I hope you reach out, so we can brainstorm and gain clarity about a new era, with relevant values, for our business marketing strategy. 

I am on Instagram and LinkedIn @heykellybrito 

Looking forward to next week's episode. Until then, keep branding with purpose!

Kelly

https://brandingwithpurpose.studio

Today I'm talking about Personal Branding on Instagram -more specifically, separating the business and personal accounts on Instagram.

Please keep in mind that this is my experience and how I decided to work my branding strategy. This is not to say that is the only way and you cannot mix all under one same account -you can, just presents more challenges, but is absolutely doable and, in fact, is easier when done from the get-go.

Don't forget to connect with me on my Business IG account for juicy branding tips at @heykellybrito

I'm breaking down this episode in 6 main points below:

1. YOUR NICHE AND YOUR BRAND DO NOT NEED TO REPRESENT ALL PARTS OF YOU: My personal account differs greatly of my business account content. Could I have everything in one place and balance it out? Sure! But it's definitely harder. My writer friends, and my tarot/spiritualist friends, and my horror fans friends do not care about branding tips for creative businesses. Most of them have 9 to 5 jobs and they like it that way. Most women entrepreneurs in my target audience do not care about horror, fiction writing career, or tarot -so why would I put the pressure and extra work on myself trying to make all work in ONE account? I saw it as a simpler and more efficient strategy to keep 2 separate accounts.

2. Niching down allows us to focus more, therefore, get better at something.

3. It is important to not lose focus of what branding really is. Nowadays we are selling only the "purpose under one same flag" while "creating a tribe" and it borderlines a religion. While yes, we want to attract and connect with a certain group of people, we also want to sell. And that same people we attract and connect are not in love with our brands just because -it is because we offer them not only a purpose in common, but a service, product, or knowledge they need to grow their business or make their own lives easier in some way. Branding is an appeal to emotions, but it is first and foremost a STRATEGY for your BUSINESS growth, through a strategically created messaging system. Never lose sight of this.

4. Focusing and niching down, positioning ourselves through our brand, in a certain way that will allow us and our business to grow, is absolutely fine. There is no guilt or shame in this strategic move. This does not make us less authentic, genuine, true in any way. THIS is what allows us to build the lifestyle business we all want. We become entrepreneurs, most of time, for this reason.

5. Deactivating my personal account for a couple of months paid allowed me to focus on my business account without distractions. It paid off! The best way to build brand awareness, work on positioning and build authority, is niching down. Focusing on one thing at a time. On the next episode, I'll break down my exact steps on how I got 4 times more followers with minimal time and effort on Instagram, why I chose this platform instead of the many others out there, how it got me to a TV show on CW channel… everything.

6. As a final thought, remember that there is no right or wrong in how you structure your personal brand presence on social media. It just should be done around a strategy that supports your business growth, if that's what you want. Take into consideration how much you can handle, what is serving the purpose and what is not.

Kelsey is a Portland-based copywriter that started her career in journalism. Today, she offers copywriting services for small businesses and entrepreneurs, helping them find their brand voice while using a mix of coaching and done-for-you services that deliver a copy that "sounds" like their clients, due to deep research and comprehensive strategy call with her clients.

Find her work and get in touch by visiting her website at https://www.kelseyohalloran.com/ or her Instagram account at @kelseyohalloran

I hope you enjoyed this episode! Fall season is here. Happy Mabon and Happy Almost-Halloween, friends!

Let's hangout at @heykellybrito on Instagram or LinkedIn! The format of the podcast is changing in October, where I go back to giving you my best branding tips + action steps. 

To work with me, visit https://kellybrito.com

xo, Kelly

Long episode warning!!! But such an inspiring branding chat, friends!

On this episode I chat with one of my favorite branding pros, Allison Darling. I came across Allison's work this year, and she is new to branding as a whole, but so wildly talented and knowledgeable on the subject, that she was able to become a full-time branding photographer in one year!

Find Allison's services on her website or Instagram account.

Don't forget to leave a review about the Branding With Purpose podcast where you listen to podcasts!

To work with me, go to BrandingWithPurpose.Studio and book a free consult call. Let's build the brand of your dreams!

xo, Kelly @heykellybrito

August is all about Brand Mission! On this episode, we talk with Susannah from Feast & West. Susannah blogs about cocktails, with the intention of offering people choices of drinks when they are entertaining family and friends. You can find her blog at FeastAndWest.com and get in touch with her on Instagram @FeastAndWest

REBRANDING TIME? I have 1 spot open for Branding Design, for September! Reach out, let's talk. I'm all about going deep into your brand strategy to develop breathtaking visuals that support your business growth and brand awareness.  

Don't forget to leave a review and send me a DM on Instagram @heykellybrito if you have any branding doubts!

See you next week. Until then, Kelly Branding With Purpose!

Kelly

https://brandingwithpurpose.studio

On this episode I'm having a chat with Elysha Lenkin, a fashion stylist from NYC who started her work in the fashion industry but transitioned her focus to helping women reflect their inner beauty through fashion style, using her Yoga-based holistic approach. How cool is that?

You can read all show notes on BrandingWithPurpose.studio/Podcast

Find Elysha on Instagram at Elysha_NYC or her website, at ElyshaLenkin.com

And as always, you can connect with me on Instagram at HeyKellyBrito. Let's work together! Visit Branding With Purpose to see the new design and coaching services, and sign up for updates!

So many new things coming! This episode talks about the importance of having a clear brand mission and gives you all the steps to create your brand mission statement in a cohesive, impactful, but simple way.

Full content of this episode can be found at https://brandingwithpurpose.studio/podcast

Connect with me on Instagram at @heykellybrito or look for the hashtag #BrandingWithPurpose