Branding With Purpose

On this episode, I'm talking about how to use typography in branding. I feel I was mumbling or redundant on the don't use overused fonts vs. use it but make it your own. It's a tough one, but what I meant is:

- If you can, avoid using overused fonts! The idea of branding is to help you stand out, not fit int. BUT...

- If you love a font and feel you MUST use it, make sure to find a way to make it fit in your branding and make it your own. Bam!

Branding With Purpose is my 1:1 coaching program, that helps you cover all your brand strategy and visual identity basics in ONE WEEK! 

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VIP Days for design are here! Get your visual identity or website in one day, on a fully collaborative method! Get details here.

Read the full post at: https://brandingwithpurpose.studio/podcast

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See you next Tuesday. Until then, keeping Branding With Purpose!

- Kelly

On today's episode we are talking about rebranding. I give you my own rebranding examples -and mistakes!, as well as the New York Red Bulls' brilliant rebranding of the MetroStars. 

For full episode description, go to https://brandingwithpurpose.studio/podcast

For everything else, you'll find me hanging out on Instagram (a bit too much) at @heykellybrito -and that's my handler on every social media!

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See you next Tuesday, on the next episode. Until then, keep rocking your brand and keep #BrandingWithPurpose

Full show notes on the accompanying post at https://brandingwithpurpose.studio/podcast

Currently accepting clients for April + May! Book your call at https://brandingwithpurpose.studio

Find me on Instagram at @heykellybrito

- Kelly Brito

On this episode, we are talking about your why. Your own personal why, your business why, and your brand's why. These can be one and the same or they can be different -but always complimenting each other.

Your brand's why is the basis to create everything else in your branding: define your purpose, your audience, your mission, and even products that convert better.

Full show notes on the accompanying post at https://brandingwithpurpose.studio/podcast

Currently accepting clients for April + May! Book your call at https://brandingwithpurpose.studio

Find me on Instagram at @heykellybrito

It's time to talk Personal Branding for creative entrepreneurs and small business. Most importantly, I not only cover personal branding on this episode, but I also talk a little about how it differentiates from branding for business -without having a person's image as integral part of the brand.

So, key episode takeaways:

Honorable mentions:

Let's connect! I hangout on Instagram at @heykellybrito

Ready for Branding With Purpose? It's coming up!!! See details at https://brandingwithpurpose.studio

Currently accepting new clients, so get in touch! h[email protected]

What the heck is storytelling on a brand?

I know we understand storytelling when it's structured in a book: beginning, middle, and end. But when it comes to applying it to a brand, many of us have a hard time translating it.

My best advice is: think of a hero's journey. YOU are the "hero" on your brand. 

Everybody has a different story. Exploring what makes us unique and then finding the strategic way to tell it, in a way it supports the business growth and brand awareness, is brand storytelling.

As humans, we are naturally attracted to story. Be it through writing, photography, orally... we like to tell stories. We like to listen to stories. That's what makes brand storytelling such a powerful tool.

Of course, you cannot just pick random parts of your story and share it with your audience, just because. If there's no strategy, well, it's not brand storytelling -it's, simply, storytelling. And, in business, if there's no strategic plan and purpose behind what you're sharing, then is it even worth sharing it? 

But if you have a plan, a strategy, you will choose a specific part of your story that will allow you to connect with the audience, or provoke a certain emotion (which is the way to attract the right audience and build a community), or even make a sale. It all depends on your plan and strategy. 

The story you tell can have an individual goal, on a single post (like promoting a webinar or selling a one-of product), or it can part of a bigger picture (as a campaign for a launch). 

Episode takeaways:

Why do we talk about mood boards so much but rarely touch the topic of brand identity guides? They are as important as -if not MORE important- moodboards. If the moodboard is the opening step of your branding process, the identity guide is the closing step.

Well, once you’re finished with your brand identity design (the first, main, elements, anyway), you will want to have them all in one place. One board, where you collect your logo, colors, fonts, photos, etc. Your go-to place, so you can make sure that you’re always “on brand.” Because, believe me, it’s really easy to lose track of things -specially depending on how stretched out your business presence is.

Share it with professionals with whom you will collaborate or that you are hiring to work on your brand. For example, if you hire a photographer, sharing your identity guide with her will provide invaluable info about your brand. It will help your photographer understand your message, your “vibe,” and how to help you get the images that actually compliment your branding goals.

The same applies to marketing strategists, copywriters, etc.

You can have an Identity Guide as simple or as complex as you want. I tend to create something truly simply for my design clients -a place to collect the main elements of their identity design.

But if you are a CEO, you can add your brand promise, message, mission, brand words, and possibly create a booklet with anything and everything about your brand. It’s a great tool to share with your employees, to make sure everyone understand how to use each element of your brand.

The Brand Identity Guide can be a powerful tool to help you stay on brand and always help improve your brand experience.

Find me on any social media @heykellybrito

Let's work together! https://brandingwithpurpose.studio

Welcome to the first episode of Branding With Purpose!

PS: Hang on tight while I re-learn the ins and outs of podcast recording/editing and improve the audio quality.

Welcome to the Branding With Purpose podcast! Every Wednesday I'll talk about how to grow your business, by going deep into your brand. From visuals to strategy, let's explore how to build a brand that feels right and supports your business growth.

Find me on Instagram @heykellybrito