In this episode, Butch Nicholson sits down with longtime friend and leadership coach Tom Martin, who shares the winding road from car dealership GM to purpose-driven coach for business owners and executives. 

Tom’s journey is one of growth through change, balancing hard-earned experience with today’s shifting landscape of technology, AI, and evolving client expectations.

You’ll hear how trust, not transactions, built a decades-long customer base and how Tom now brings that same relational mindset into coaching.

He breaks down how business owners can assess quality of life, define non-negotiables, and build systems around the right people not just better processes.

If you're a Gen X or Boomer business leader facing change, this conversation offers a candid and practical look at adapting without starting over.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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