We’re kicking off the New Year by diving into the story behind New Rules—how it all began, the moments that shaped its vision, and the purpose driving its growth. From an unexpected inspiration during the NBA Finals to the journey of creating a movement that unlocks human flourishing, this episode is filled with insight, reflection, and inspiration for anyone ready to write their own rules in 2025. Key Takeaways:

1. The Origin of New Rules: Every movement begins with a moment of clarity. For New Rules, that moment came during the NBA Finals, when a Jay-Z commercial reframed how success could be defined. This sparked the idea to create a collective that challenges traditional measures of achievement and helps people redefine success on their own terms.

2. Moments That Define Us: Life offers defining moments that demand a response. Adrian and Bri reflect on how being aware of these moments—and choosing to act on them—can alter the trajectory of your life. These moments often come disguised as challenges, but they hold the power to refine purpose and unlock potential.

3. Writing New Rules for Yourself: Success isn’t about playing by someone else’s rules. It’s about creating your own scoreboard for life, aligned with your values and unique purpose. Bri and Adrian explore the courage it takes to break free from societal norms and live authentically, even when it feels risky or countercultural.

4. Unlocking Authenticity Through New Rules: Authenticity isn’t a buzzword—it’s a practice. Through New Rules, individuals and organizations are guided toward self-awareness, resilience, and creating meaningful impact. This process requires an honest confrontation of fears and limitations, but it paves the way for true transformation.

5. The Power of Internal Work: External success starts with internal alignment. Bri and Adrian discuss why meaningful change begins with doing the hard work of self-examination. They emphasize that transformation isn’t about perfection—it’s about progress, and the courage to continuously refine yourself from the inside out.

Reflection Questions:

• What pivotal moments have shaped the way you see the world?

• How are you defining success in your own life?

• What rules do you need to rewrite to live authentically in 2025?

 

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Whether you are a corporate leader, parent, or any individual who finds themselves in a position of leadership - we hope this podcast brings you one step closer on the journey to becoming authentically yourself. 

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Youtube: youtube.com/WriteNewRules

 

To stay connected, visit us at the following places to help as a guide for you on your journey to becoming an authentic leader!

LinkedIn: Adrian Crawford

Instagram: @writenewrules

TikTok: @writenewrules

Check out Rocket Fuel: 

https://www.amazon.com/Culture-Making-Recovering-Creative-Calling/dp/151400576X/ref=sr_1_1?dib=eyJ2IjoiMSJ9.ehnBghSYLUMTtrPb6i1kCI2ggBHw_iZuuYl7exJsHlc0NbHENqqYuO50AstHZBHmmMp2dkLCVuVItvCJOs9fkUi2RnvBfcG6IPrQwpa2RXk67VGHSvlyxv6HnWtvHeE5qj1gx72_QZxOkyXUnRUs39cxGvv5QYT889NZBmClHz3-dN6rClRZ_PGM25aatO1QkbKn1O319o0-tkg3m1D_ECyztmaYzVf5vjDc2teICxA.Rc_JNDvzoG-Ug7ZM-_MRmT2pEirPdHm56Ha2nXcJcHM&dib_tag=se&hvadid=598658135236&hvdev=c&hvlocphy=9011573&hvnetw=g&hvqmt=e&hvrand=16835846654935510467&hvtargid=kwd-11157012471&hydadcr=8269_13544333&keywords=culture+making+by+andy+crouch&qid=1734619290&sr=8-1