On this episode of Marketing Interrupt we are talking all about leads and why most MLOs are asking the wrong questions. I see the questions and the posts all the time about where to get leads and what to expect for conversions. The problem is none of that matters without covering the basics about lead generation.

On this episode of Marketing Interrupt we are talking all about leads and why most MLOs are asking the wrong questions. I see the questions and the posts all the time about where to get leads and what to expect for conversions. The problem is none of that matters without covering the basics about lead generation.

On this episode of Marketing Interrupt we are talking all about leads and why most MLOs are asking the wrong questions. I see the questions and the posts all the time about where to get leads and what to expect for conversions. The problem is none of that matters without covering the basics about lead generation.&nbsp;

E73: Why You Are Probably Asking the Wrong Questions About Leads

Dismantling the Status Quo, One Episode at a Time.&nbsp; The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier &amp; Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project is presented by Empower LO

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Dismantling the Status Quo, One Episode at a Time.  The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project is presented by Empower LO

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E73: Why You Are Probably Asking the Wrong Questions About Leads

E73: Why You Are Probably Asking the Wrong Questions About Leads

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