In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.

In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.

In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed.&nbsp;Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.

E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson

Dismantling the Status Quo, One Episode at a Time.&nbsp; The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier &amp; Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project is presented by Empower LO

Business

Entrepreneurship

Marketing

Dismantling the Status Quo, One Episode at a Time.  The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project is presented by Empower LO

Share E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson

Sign up to save your podcasts

E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson

E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson

More shows like The MLO Project

Loan Officer Freedom

Mortgage Marketing Radio

Loan Officer Leadership

HousingWire Daily

Good. Better. Broker.

The 360 Experience

Growth Notes