In this episode, Butch Nicholson sits down with longtime friend and sales strategist Adam Rojas, founder of Bellmore Consulting, to unpack how seasoned professionals can evolve their outreach strategy without abandoning their relationship-first approach.

Adam shares how his career went from door-to-door telecom sales to leading enterprise strategy at AT&T and now, coaching small businesses to create repeatable, buyer-first sales processes.

You’ll hear why the buyer’s journey has fundamentally shifted, how to earn trust in a digital world, and why understanding your prospect’s world matters more than ever.

He breaks down how outreach today mirrors dating apps, why insight beats information, and how small changes in your content and process can move you up the food chain inside target accounts.

If you're a Gen X or Boomer business leader facing a digital sales environment, this conversation offers practical advice for staying relevant, without starting over.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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