Flora Proverbo is an anti-aging activist from Argentina who works to change the current storytelling about post-50 life. Her career in strategic planning and innovation began in Miami and led her to work in NYC, Los Angeles, Shanghai, Madrid, Moscow and Latin America, with major global brands like Nissan, Nestle and eventually serving as Head of Strategic Planning in Buenos Aires for the venerable Saatchi & Saatchi Agency.

Today. Flora helps companies and organizations to grow by satisfying the demands and needs of the elderly. She also founded Plateadas, a community for women over the age of 50 who share their stories and experiences with each other and make the most of this vibrant part of their lives.

www.ethnosstrategy.com