The True Craft Podcast

E86: Every Beer Has a Story with Chris Cesnek & Brandon Monroe of Paperback Brewing


Listen Later

In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience.

A few topics we cover in this episode:

  1. How storytelling shapes a brewery’s brand identity.
  2. Strategies to tackle “release fatigue” for a consistent and sustainable marketing plan.
  3. Tips on refreshing or rebranding your brewery.

With backgrounds in advertising, Chris and Brandon share a wealth of branding insights. Whether you're looking to reinvent your brand or stand out in a crowded market, this episode is packed with valuable advice. Don’t miss it!

Links:

Paperback Brewing Company - Website
Paperback Brewing Company - Instagram

Subscribe for more insights
Book a discovery call

...more
View all episodesView all episodes
Download on the App Store

The True Craft PodcastBy Small Batch Standard

  • 5
  • 5
  • 5
  • 5
  • 5

5

7 ratings


More shows like The True Craft Podcast

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

228,810 Listeners

Pivot by New York Magazine

Pivot

9,517 Listeners

Science Vs by Spotify Studios

Science Vs

12,206 Listeners

The Daily by The New York Times

The Daily

111,863 Listeners

History That Doesn't Suck by Prof. Greg Jackson

History That Doesn't Suck

6,099 Listeners

Craft Beer & Brewing Magazine Podcast by Craft Beer & Brewing Magazine

Craft Beer & Brewing Magazine Podcast

353 Listeners

Brewbound Podcast by Brewbound

Brewbound Podcast

91 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,543 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,032 Listeners

All About Beer by All About Beer

All About Beer

32 Listeners